Our Team

Aditya Singh Panwar

Aditya Singh Panwar, the Managing Director of Roheda, has woven his creative talents with entrepreneurial tenacity. Graduating from Bangalore’s Srishti School of Art, Design & Technology in 2008, Aditya laid the foundation for his artistic journey. He further refined his craft with an MA in Filmmaking from the esteemed London Film School in 2011, diving deep into the art of cinematic storytelling.

For five years, Aditya worked in Mumbai’s dynamic independent film industry, collaborating with a production house to create captivating short films that showcased his storytelling prowess. In 2016, at his mother’s behest, he made a life-changing decision to return to Udaipur to restore his family’s three-decade-old hotel—a beloved heritage property that had deteriorated over years of neglect. Alongside his mother, Mrs Anita Singh and wife, Chesta, Aditya embarked on a challenging two-year renovation during the COVID-19 pandemic. Their collective resolve transformed the dilapidated property into a flourishing establishment, now expertly managed by a premier hospitality brand.

Today, Aditya pours his passion into Roheda, a brand dedicated to crafting exquisite home décor products. With an unrelenting focus on quality and elegance, he is shaping Roheda into a household name synonymous with timeless craftsmanship.

Bhawani Singh Maurya

Bhawani Singh Maurya is the Co-founder and Chief Financial Officer (CFO) of Roheda Fabrics, where he oversees finance and fosters strategic business relationships. With more than 9 years of experience in consultancy and project management, Bhawani has spent the past 5 years dedicated to the social development sector. His expertise includes leading multidisciplinary project teams, providing strategic direction, and crafting impactful narratives that mobilize capital for meaningful change.

A Chartered Accountant by qualification, Bhawani earned his degree from the prestigious Institute of Chartered Accountants of India. His professional journey reflects a commitment to driving initiatives that blend financial acumen with social impact.

Bhawani’s foray into the block print industry stems from a personal passion and a sense of responsibility toward preserving cultural heritage. Witnessing the decline in the number of artisans and the fading prominence of block printing, he recognized an urgent need to revive and amplify this art on a global stage. His mission is twofold: to improve the livelihoods and quality of life for indigenous artists and to make this craft more lucrative, ensuring it remains a viable and inspiring profession for future generations. By championing block printing, Bhawani aspires to bridge tradition with modernity, fostering a sustainable ecosystem for this timeless art form.

Chesta Maurya

Chesta Maurya, the CEO and founder of Roheda Fabrics, is passionately dedicated to reviving the block print industry, emphasizing traditional craftsmanship while integrating modern design elements. Her efforts aim to elevate artisans' livelihoods and promote sustainable practices within textile production, fostering a deeper appreciation for heritage and artistry in fabric design. Through Roheda Fabrics, she seeks to balance innovation with tradition, creating unique textile products that resonate with contemporary consumers.

She is an engineer with a passion for environmental sustainability, balancing her professional career with her role as a dedicated mother to two daughters. Her commitment to both her field and her children reflects a holistic approach to life, where she aims to inspire the next generation about the importance of preserving the environment.

Block printing is indeed a stunning art form that combines beauty with sustainability, as it typically involves the use of natural dyes and minimizes fabric waste compared to mass production techniques. The process allows for intricate and unique designs while promoting eco-friendly practices, appealing to those who value both aesthetics and environmental responsibility in their fashion and home decor choices.

Neelanjali Maurya

Neelanjali Maurya is the Chief Marketing Officer and Co-Founder of Roheda. She is also a facilitator at Anand Niketan Joeys School, Ahmedabad. With a degree in foreign trade and over a decade of experience as an early childhood educator, she has cultivated a deep understanding of connecting with individuals and appreciating their unique needs. Her passion for design and aesthetics inspired her to launch Roheda, a brand rooted in heritage and craftsmanship. She is a design enthusiast, and enjoys creating innovative works. She enjoys engaging with her students, colleagues, and the broader community. Her unique teaching methods encourage her students to express themselves more creatively. She has a keen eye for aesthetics and an intuitive understanding of individual preferences in home decor. This ability allows her to create personalized products that reflect the personality and style of the customer, while ensuring that each design is both functional and visually appealing.

For Neelanjali, choosing hand block-printed home linen for Roheda was about more than just design—it is a way to celebrate this rich tradition while supporting the skilled artisans who bring it to life. This craft sustains rural economies and provides livelihoods for thousands of artisans, many of whom carry forward generations of expertise. Through Roheda, she aims to not only preserve this endangered art form but also empower these artisans by showcasing their remarkable craftsmanship to a global audience. Through her endeavour, Neelanjali aspires to create designs that are both meaningful and beautiful.